we make it and break it.
Boasting. Bragging. Self-promoting. Everywhere you turn, there seems
to be a lot of self-congratulatory talking, tweeting, blogging and hyping of agency success.
And though we were raised to never sing our own praises, sometimes it
just feels right to share news of our big wins, interesting happenings and upcoming events. Don't tell our Moms.
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UPDATES
Propane Studio Receives 2011 San Francisco Award
(New York, NY) – December 9, 2011 – Propane Studio has been selected for the 2011 San Francisco Award in the Web Site Design & Development category by the U.S. Commerce Association (USCA).
The USCA “Best of Local Business” Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2011 USCA Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.
About U.S. Commerce Association
U.S. Commerce Association (USCA) is a New York City based organization funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising.
The USCA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.
SOURCE: U.S. Commerce Association
About Propane Studio
Propane Studio, one of the fastest growing independent agencies with offices in San Francisco and New York, fuels a roster of memorable brands that span a broad range of categories. Clients include Audi, Intel, 7 For All Mankind, Hitachi, Intuit, Kaiser Permanente, Macy's, Men's Wearhouse, Pandora and Sega. Founded in 2003, Propane is home to some of the most experienced brand and technology specialists in the industry—pioneers in the design and development of first generation web, social and mobile solutions, as well as dozens of campaigns that have earned recognition and numerous awards from Communications Arts, BAFTA and The Webbys.
Find us on Twitter @propanestudio, LinkedIn and Facebook.
For more information, please contact media@propanestudio.com or 415 550 8692.
Download PDFKaiser Permanente Wins Four eHealthcare Leadership Awards
(Oakland, CA) — Kaiser Permanente recently received one of the first eHealthcare Organizational Commitment awards for its use of the Internet and technology to support its commitment to total health. The health care organization provides easy and convenient online tools and information to help members choose a health plan that meets their individual needs and then manage their health through My Health Manager on kp.org.
The eHealthcare Leadership Awards received more than 1,200 entries in 2011 and websites were rated on Internet excellence and how they compare to similar websites in their group classification. The awards are sponsored by Strategic Health Care Communications, an organization that supplies marketing, communications and business development information to health care organizations through its two publications, Strategic Health Care Marketing and eHealthcare Strategy & Trends.
The Organizational Commitment award was one of four top eHealthcare Leadership Awards Kaiser Permanente received. The awards distinguish health care websites that best support business objectives.
Kaiser Permanente also received these significant awards:
Platinum Award for Best Site Design — recognizes Kaiser Permanente’s award-winning federal employees’ enrollment website. Developed in collaboration with Propane Studio, the website is an example of how interactive design can guide users through the complicated process of choosing and enrolling in a health plan that is right for their family, health and budget needs...
Propane Fires Up New Site To Reflect Growth in Size, Offerings
(San Francisco, CA) – July 5, 2011 – Propane Studio, a leading independent digital agency, today announced the launch of its new website, propanestudio.com, an experience that reflects the agency's transformation, unprecedented growth and continued evolution.
Consistent with Propane's appreciation for design sensibilities that capture the true personality of a brand, the completely revamped site showcases the agency's work, leadership, and offerings in a clean, minimalist style that compliments the firm's overall aesthetic and approach. A sleek, gridded design and elegant interaction model is paired with pioneering technology to allow Propane's hugely successful brand activation work to be the primary focus.
"In today's marketplace, our appetite for reinvention is insatiable," said Steven Brisson, CEO of Propane. "As agents of change ourselves, who we are and what we create is a reflection of our innovative spirit and the incredible talent of our shop. As such, the new propanestudio.com pays tribute to the most authentic and differentiating aspects of Propane—our people and our work."
During the past eight years, Propane has created hundreds of unique digital experiences that clearly and effectively communicate the value proposition of some of the world's leading brands, including Audi, Intel, Intuit, Men's Wearhouse, Pandora and Sega, among others.
The agency's ongoing investment in talent, training and R&D to spark continuous innovations has enabled its clients to outperform competitors through first-to-market solutions and actionable brand experiences across a variety of categories and platforms.
Propane is at an exciting inflection point in its growth, having recently expanded both its SF footprint and DUMBO-based NY office. The time was right for the agency to channel the positive momentum into a reimagining of its existing website to highlight some of the category-defining and award-winning work it has delivered for its clients. Additionally, the site's career section now features a "Day in the Life" vignette of Propane's unique culture that serves as both a call for the best talent in the field, as well as a snapshot of why clients are proud to call Propane their agency partner.
"As you'd expect with our collaborative atmosphere, nearly everyone in the agency contributed to some aspect of the new site", said Brisson. "We are extremely pleased with the results, and hope that the new Propane brand experience will help people to better understand the value we bring as an agency."
About Propane Studio
Propane Studio, one of the fastest growing independent agencies with offices in San Francisco and New York, fuels a roster of memorable brands that span a broad range of categories. Clients include Audi, Intel, 7 For All Mankind, Hitachi, Intuit, Kaiser Permanente, Macy's, Men's Wearhouse, Pandora and Sega. Founded in 2003, Propane is home to some of the most experienced brand and technology specialists in the industry—pioneers in the design and development of first generation web, social and mobile solutions, as well as dozens of campaigns that have earned recognition and numerous awards from Communications Arts, BAFTA and The Webbys.
Find us on Twitter @propanestudio, LinkedIn and Facebook.
For more information, please contact media@propanestudio.com or 415 550 8692.
Propane Taps Brisson as New CEO Following Series of Major Account Wins
(San Francisco, CA) – June 27, 2011 – Propane Studio, an independent full-service digital agency, today announced it has tapped industry-leading agency veteran and successful former agency owner, Steven Brisson as its new Chief Executive Officer. The newly created CEO role comes on the heels of several major account wins including Volkswagen and healthcare giant Kaiser Permanente for the San Francisco and NYC-based boutique shop.
Founded in 2003 by president Neil Chaudhari, Propane Studio provides award-winning integrated services that develop long-term brand loyalty for clients across a myriad of marketing channels. In 2006, Propane continued to build on its reputation for combining strategic insights with elegant creative executions to further activate brands in the digital space. In addition to adding Audi and Macy's to its client roster, Propane has experienced tremendous organic growth through its 'launch & learn' approach that leads clients through continuous cycles of iteration and enhancement.
"I'm thrilled to be joining a team of award-winning thought leaders and innovators at Propane, and to be leading operations for an agency on such a clear trajectory to continued success," said CEO, Steven Brisson. "Over the last eighteen months, Propane has experienced unprecedented growth and maturation—I look forward to further accelerating the expansion of our SF and NYC footprints, as well as smartly growing our list of marquee brands and globally-recognized clients."
"At Propane Studio, we recognize that the entire digital ecosystem is a vital and critical component of the marketing mix, and we sought out Mr. Brisson for his deep roots as a digital pioneer and his reputation for being that rare and potent combination of creative visionary and seasoned business leader," said Chaudhari. "Steven is a wonderful addition to Propane's executive team, and I'm confident he'll continue to advance our strategic position in the marketplace and increase the value we deliver to our clients."
About Propane Studio
Propane Studio, one of the fastest growing independent agencies with offices in San Francisco and New York, fuels a roster of memorable brands that span a broad range of categories. Clients include Audi, Intel, 7 For All Mankind, Hitachi, Intuit, Kaiser Permanente, Macy's, Men's Wearhouse, Pandora and Sega. Founded in 2003, Propane is home to some of the most experienced brand and technology specialists in the industry—pioneers in the design and development of first generation web, social and mobile solutions, as well as dozens of campaigns that have earned recognition and numerous awards from Communications Arts, BAFTA and The Webbys.
Find us on Twitter @propanestudio, LinkedIn and Facebook.
For more information, please contact media@propanestudio.com or 415 550 8692.
Propane Wins Top Honors at 2011 Interactive Media Awards
(New York, NY) – May 20, 2011 – The Interactive Media Council (IMA) recognized Propane Studio for outstanding design and production of the Kaiser Permanente Federal Employees Enrollment Center website. The judging consisted of various criteria including design, usability, innovation in technical features and content.
To win these awards, sites must meet strict guidelines in each area—an achievement only a fraction of IMA competition entries earn each quarter. This year, there were 138 entries submitted under the Healthcare category alone. Winning an Outstanding Achievement award is extremely challenging—a site must excel in five criteria, Design, Content, Feature Functionality, Usability, and Standards Compliance, rise above competitors’ sites, and deserve to be a top choice for the target market.
About Propane Studio
Propane Studio, one of the fastest growing independent agencies with offices in San Francisco and New York, fuels a roster of memorable brands that span a broad range of categories. Clients include Audi, Intel, 7 For All Mankind, Hitachi, Intuit, Kaiser Permanente, Macy's, Men's Wearhouse, Pandora and Sega. Founded in 2003, Propane is home to some of the most experienced brand and technology specialists in the industry—pioneers in the design and development of first generation web, social and mobile solutions, as well as dozens of campaigns that have earned recognition and numerous awards from Communications Arts, BAFTA and The Webbys.
Find us on Twitter @propanestudio, LinkedIn and Facebook.
For more information, please contact media@propanestudio.com or 415 550 8692.
Men's Wearhouse Brings Localized Social Media to Prom
(San Francisco, CA) – April 29, 2009 – Men's Wearhouse launched VirtualProm.com only five weeks ago, but it appears that the mini-site has already worked wonders for the company's program called ‘Prom Representative,' a traditionally offline brand.
The program works like this: The retailer gives teen prom reps who sign up at the site an identification number and then offers a 10 percent discount for every referral that produces a tuxedo rental. If the reps bring in 10 referrals, they get a free rental. The referral customers themselves get $20 off of their rental if they provide their prom rep's ID number.
Matt Schow, director of online marketing at Men's Wearhouse, Houston, said the site has resulted in a 689 percent week-over week improvement compared to 2008 for registered prom rep sign ups. "This was a big goal that we were trying to achieve."
Schow pointed out that the mini-site connected social media with local stores. When the rep finishes a permission-based registration, he said, the closest store gets notified that it's gained another lead generator to keep on file. At that juncture, the store contacts the new rep and invites them in to pick up their prom rep materials.
Larkspur Hotels & Restaurants Announces The Launch Of Its New Corporate Website
(Larkspur, CA) – April 15, 2009 – Larkspur Hotels & Restaurants, the rapidly growing Bay Area-based hospitality company, announces the launch of their much anticipated new corporate website.
"We are very excited to announce the launch of our new corporate website. The objective was to design and develop an engaging and innovative site which allows users various search capabilities, booking and navigational ease and overall user friendliness," says Richard Flores, Vice President of Marketing for Larkspur Hotels & Restaurants. "After several months of searching for a web developer, we selected a local San Francisco boutique agency, Propane Studio, for their ability to develop a fully customized web experience."
Propane Studio, an independent and interactive design studio based in San Francisco, worked in tandem with Larkspur Hotels & Restaurants to create a website that showcases new applications such as dynamic data-driven flash features, interactive maps, and also user-friendly pages that clearly differentiate between each of Larkspur's three sub-brands. The site, which took nine months to develop, also uses the latest backend framework built in Ruby on Rails technology, giving Larkspur one centralized database allowing them to add additional pages quickly and easily and also to enact online promotions across multiple properties seamlessly.